FTW does not view other similar business entities as “competition”, rather we view them as opportunities for cooperation and partnership to bring forward a common mission that benefits all. In cases where a similar business may be in direct conflict with this common mission (self serving interests rather than service to all), we will outshine them through fostering our own internal excellence to be the best at what we do.
There are different kinds of competition, or what can be cleverly disguised in business as “Competitive Advantage.” Here, we are addressing this type of competition which is aggressive, destructive and unsustainable.
This isn’t a friendly game of checkers or a game of soccer, this is the kind of competition where one person, or an exclusive group or entity benefits at the expense of another by exploiting their weaknesses. This attitude has been taught and passed down through generations as “win at any cost!” and can be traced back to the quickly and widely adopted theories of Charles Darwin’s “Survival of the Fittest.”
The problem with Darwin’s theory is its broad application to observations made in specific circumstances in nature, and then applied to all living human beings and the world in which we live.
This idea of winning at any cost, is dangerous to our way of doing business because it is the root of the global economic collapse, the collapse of the corporate model, and the cause of all wars. “Survival of the Fittest” creates the false assumption that aggressive competition is “healthy,” and this is not evidence-based. New discoveries are showing us where Darwin’s ideology was misappropriated.
In his book, “No Contest: The Case Against Competition”, Alphy Kohn speaks about 400 studies which asked the question, “What is the optimum amount of competition in any area of business?” The answer from every single study was: “None”. In fact, the ideal amount of competition in ANY environment was found to be none, therefore, competition is always destructive in the old paradigm business model, and the individual and community is always damaged.
Likewise, the individual and community always benefits from cooperation.
Competition vs. Cooperation - In the wild cooperation is a very successful survival strategy. It is not that competition doesn’t happen, but it happens only rarely under specific circumstances, and in response to certain criteria. In other words, aggressive competition is NOT the rule or model of nature, cooperation is. When cooperation breaks down in nature, the results are disastrous, as can be seen in the incorrect ideology that ‘war generates great prosperity in society’. This assumption has been proven to be false. In older societies - before the “warring machine” of the last century - the most prosperous times for societies were during times of peace and cooperation.
At least one kind of competition is positive though, and this is when an individual excels because they have developed their abilities to a great degree. In this process, the inherent gifts and talents of the individual are expressed, creating positive change for themselves and others rather than reverting to destructive ways of the past. Thus, competition through excellence transmits creative energy, while competition through exploitation destroys the energetic flow of creation and sustainability.
FTW recognizes that now is the time to address this matter of aggressive competition and eliminate these destructive practices from business models. We view similar business entities as opportunities for cooperation and partnership: to bring forward a common mission that benefits all. We have carefully structured our organization and its core values to foster and promote cooperation, and nurture the creative excellence from within.